Projects

Project: SEO and Google Ads Campaign to Drive Website Traffic

Actions Taken:

Objective: Increase visibility for RailRestro's online food delivery platform by improving search rankings and targeted ad campaigns.
Actions:
- Conducted thorough keyword research and implemented on-page SEO strategies for product pages, service offerings, and blog content.
- Launched Google Ads campaigns focusing on high-converting keywords such as "train food delivery" and "food delivery on trains."
- Managed content marketing by creating informative blog posts and optimized landing pages to improve user engagement and search rankings.
Results: Boosted organic traffic by 50%, reduced bounce rate by 15%, and achieved a 20% increase in bookings through targeted PPC campaigns.

Project: Enhance online presence and improve search rankings through targeted off-page SEO activities.

Link Building: Secured backlinks through guest blogging, content outreach, and directory submissions.
Social Media Engagement: Partnered with influencers and ran campaigns on Instagram, Facebook, and Twitter.
Content Marketing: Created and shared infographics and videos on YouTube, Pinterest, and Visual.ly for backlinks.
Local SEO: Optimized Google My Business and secured local citations to improve local search rankings.
Brand Mentions & Reviews: Encouraged customer reviews and monitored brand mentions for backlinking opportunities.

Increased organic traffic by 35% and improved local rankings.
Enhanced domain authority through high-quality backlinks.
Boosted brand visibility and engagement through influencer collaborations and reviews.

Project: Digital Marketing Strategy for E-commerce Client

Actions Taken:

Objective: Develop and execute a comprehensive digital marketing plan to increase brand awareness and sales for an e-commerce business.
Actions:
- Implemented SEO strategies to improve organic search rankings and drive traffic.
- Managed Google Ads campaigns, optimizing for cost-per-acquisition (CPA) and maximizing ROI.
- Developed social media strategies for Facebook and Instagram, engaging potential customers and driving conversions.
- Designed and launched email marketing campaigns to nurture leads and retain existing customers.
Results: Achieved a 40% increase in organic traffic, a 25% improvement in conversion rate, and a 30% increase in revenue within 6 months.